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  • Writer's picturePasmosa

The Journey of Pasmosa- As Featured on Legends Behind the Craft Podcast

Updated: Apr 4

It was a pleasure to join Drew Thomas Hendricks on the "Legends Behind the Craft" podcast, a show dedicated to the pioneers and innovators of the wine and craft beverage industry.


We not only had an opportunity to share the story of Pasmosa but also a moment to reflect on the journey, challenges, and victories of building a brand that resonates with sangria lovers.


The Spark Behind Pasmosa Sangria

The inception of Pasmosa Sangria was born out of a simple observation: the absence of high-quality, ready-to-pour sangria in the market.


Initially importing a promising brand from Belgium, I quickly learned the complexities of the beverage industry.


However, it was a partnership alteration that propelled me to take a decisive step - to venture to Spain and create something unparalleled.


Crafting the Unique Blend

Spain, with its rich wine culture, seemed like the quintessential place to craft the perfect sangria. Unlike the diluted and often inconsistent options available, Pasmosa Sangria was destined to stand out.


After visiting several wineries, I partnered with a third-generation winery owner who shared my vision for quality and authenticity.


Together, we formulated a sangria that not only held its own on ice but elevated the drinking experience to new heights.


Overcoming Challenges and Celebrating Success

The journey was not without its hurdles. Introducing a premium, higher-alcohol-content sangria to a market accustomed to traditional versions was challenging.


Yet, the distinct quality and consistency of Pasmosa Sangria quickly made it a favorite among consumers and establishments alike.


From selling a few thousand cases in our first year to becoming a sought-after brand at wine festivals, the growth of Pasmosa Sangria has been a testament to the perseverance and passion behind the brand.


What Sets Pasmosa Sangria Apart

Pasmosa Sangria differentiates itself through its commitment to quality. Formulated to thrive on ice, our sangria boasts a 12% alcohol content and is crafted from premium Spanish wine varietals.


This meticulous attention to detail ensures a sangria that not only impresses upon the first sip but also maintains its integrity and flavor profile, even as the ice melts.


Looking to the Future

The vision for Pasmosa Sangria extends far beyond the present. With plans to explore new markets and potential collaborations, our journey is only just beginning.


We remain dedicated to bringing our high-quality sangria to more people, sharing not just a drink, but an experience.


Join Us on This Flavorful Journey

I invite you to listen to the full podcast episode on "Legends Behind the Craft" to dive deeper into the story of Pasmosa Sangria.


Explore our offerings, connect with us on social media, and become part of a community that appreciates the art of fine sangria.


Your support fuels our passion, and we can't wait to see where this journey takes us next.

Thank you for allowing me to share the story of Pasmosa Sangria. Here's to many more years of crafting the perfect sangria and creating memories with every glass raised.

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